We also use many conversion campaigns where we want the target audience to take action-usually leave their email or even book a meeting. Generally, we like to drive targeted audiences to my site with traffic campaigns and then retarget and make lookalike audiences on less expensive sites, like Facebook or Twitter. If your goal is to drive people to your website, the amount of people who have visited your site is the measure of success. Create brand awareness ads if you want to make your brand more known in your target group. How to measure the success of a LinkedIn ad If you’re testing multiple ad options, LinkedIn usually optimizes toward the best-performing ads. In a campaign, you can have multiple different ads. You can do audience targeting and budgeting on different campaigns separately. In a campaign group, you can have multiple different campaigns that have different objectives. The key here is to decide how you want to organize your campaigns and stick to it, so you don’t get lost once you have a ton of active campaigns. It’s up to you how you want to create your campaign group hierarchy. Or, if you have multiple different products or offerings, you can split the campaign groups between them. For example, if you advertise to different countries, your campaign groups could include ads to only those regions. You can set up your campaign groups however you want. The campaign manager is divided into three different tiers: Get started with our LinkedIn Ads Data Studio dashboard How to set up ads on LinkedInįirst you need to set up your LinkedIn Campaign Manager and connect it with your LinkedIn company page. And that’s why we’re here to help you get the best bang for your buck spent on LinkedIn Ads. So why are we still using LinkedIn Ads when CTR is rarely over 1%, and CPC easily goes between $4 and $8 or even more? Cause it’s still one of the most important social media advertising platforms. And you’re probably spending a ton of your ad budget on them, too, just like most B2Bs who are estimated to spend almost $2 billion this year in LinkedIn display advertising alone. If you’re running ads on social media, chances are, you use LinkedIn Ads.
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